Lulu's Kitchen

Crafting Culinary Solutions

ABOUT LULU'S KITCHEN


Founded by Chef Alia El Askalany in 2014, Lulu’s Kitchen started as a boutique cooking class experience and quickly developed a broader range of services. Today it is a fully fledged culinary consultancy firm offering a wide range of services for both individuals and companies alike. From workshops to pop-up culinary experiences, recipe development and a range of ready-to-use products, Lulu’s Kitchen has become a one-stop-shop for all your food and beverage needs be it for your business or at home.

Bringing Italian flair to Egyptian cuisine, the brand is driven by a farm-to-fork approach taking into account seasonality, availability of produce and ethical sourcing. More than just food, Lulu’s Kitchen’s offering is comprehensive, stemming from a belief that eating is a 360-degree experience spanning from location to setup, service, choice of ingredients, food pairing and presentation.

Lulu’s Kitchen provides culinary consultancy services ranging from kitchen staff training, menu development, recipe manuals and more – taking your F&B business to its full potential. A selection of carefully curated recipes can be found on Zest Platform, which featured Chef Alia, sharing her exclusive recipes using local products. For more on what we offer, check out our services section.

To date, clients’ have included established local and international brands such as Juhayna, Cadbury, Dreem Desserts, Imtenan, Rotana Dairy, Lactalis Group and the World Food Programme.

CHEF ALIA EL ASKALANY


Alia El Askalany’s culinary journey is one of exploration and diversity, serendipity, and hard work. Fascinated by food since a very young age, Alia decided to pursue her passion by joining the prestigious Cordon Bleu School in London in 2014. She has made full use of her time in England by training at some of its most recognized eateries including Jamie Oliver’s Recipease, L’Atelier Des Chefs and Pip’s Dish. Since then, she has completed an intensive cooking program at the Florence Culinary Art School in Florence, Italy in 2017. She has also joined “Cook the Farm”, an agro-culinary program focusing on Sicilian cuisine, food heritage & ethical food sourcing at the Anna Tasca Lanza Cooking School in rural Sicily in 2020.

In Alia’s world, food is more than an experience: it is a celebration of creativity, culture, and heritage. It is a means of expression, a bridge between cultures and a universal language. Her approach is one that is farm to fork – and she pays particular attention to seasonality and sourcing.

Bringing together Italian and Egyptian cuisine, Alia aspires to craft fusion recipes that feel authentic, seamlessly weaving taste notes from both sides of the Mediterranean. Among others, she has organized pop-up culinary experiences in Egypt and Lebanon and created recipes for some of the region’s most well-know brands. Alia has also shared her passion, skill, and creativity with online audiences through Zest Platform, Egypt’s number one culinary video platform.

More than an expert in the kitchen, Alia has experience working in the food and beverage industry, handling marketing, PR, and management for some of the region’s most recognized restaurants. Among others, Alia held key roles at Crave, Casper & Gambini’s, Scoops and Zeitouna Bistro. That experience, coupled with her knowledge, and culinary background, allows her to offer a wide range of services through her consulting business.

SERVICES


Culinary Experiences

Brunches, lunches and dinners executed in beautiful locations around Cairo. Customized menu tailored to the region, theme and produce seasonality.

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Culinary Consultancy

Menu Consultancy and Recipe Development for existing or start up F&B concepts, as well as known FMCG/Food brands in the market.

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Culinary Collaborations

Culinary Collaborations with renowned institutions and venues both regionally and globally, joining forces for culinary education and innovation.

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THE PANTRY


RECIPES


CONTACT uS


For business inquiries and collaborations, please fill out our contact form to the right or email us directly.